If Content is King, Then Message Mapping is Queen.
Why Message Mapping Has To Be Part of Your Content Strategy
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your story from a different view
Your Marketing Partner
HEATHER
MARSHMAN
Fractional CMO Services
Services
AUDIT & ANALYSIS
From analyzing your sales and business plans to auditing your martech stack, this is the most important part of the process. This is where we identify gaps, opportunities, and objectives.
RESEARCH & PLANNING
Providing valuable insights about your company, your product(s), your audience segments, your competitors, and your messaging. This allows you to understand yourself and your place in the market.
STRATEGY & EXECUTION
Determining which type of marketing tactics should be used to reach desired audiences and implement. Developing both short- and long-term strategies that align with organizational objectives.
GUIDANCE & LEADERSHIP
Leading the day-to-day operations of the in-house marketing team as well as mentoring marketing staff. Recommending, onboarding, and supervising external vendors, freelancers, and agencies.
About Me
I'm not aiming for perfection. I'm aiming for getting better each day.
I've been providing professional marketing and communications consulting services for over 20 years to clients all over the world. From auditing & strategy development to message mapping & content development, my focus is always on building an efficient and results-driven partnership. I'll work with you to create a customized plan of action for your organization.
As an experienced marketing professional, I have the ability to support your company at any stage, whether it's leading the start-up phase or guiding you through a transitionary period. My services can be utilized on either a project and retainer basis, depending on your specific needs. I'm well-versed in leading both small and large cross-functional teams, and can adapt to any situation to ensure your company's success.
Get in touch to learn more about my skills and approach.
FAQs
Why Marketing?
Since a young age, I have always possessed innate abilities to connect with and understand people effortlessly. When I discovered the field of marketing in my early twenties, I immediately knew that I had a natural talent for it. The principles of marketing resonated with me and immediately I was hooked. I was fortunate to have an incredible mentor who taught me everything I needed to know. Despite working a full-time job, I took night classes to learn the fundamentals and formalize my knowledge. I continued to learn from anyone who was willing to teach me. I continue to trust my intuition and my passion for people, which first sparked my interest, and it has not led me astray. For while marketing has evolved into the digital age (hallelujah!), you'll find people still exhibit many of the same behaviors, practices, and preferences they always have.
Why Should You Trust Me?
I understand that it may sound like a cliche, but I genuinely care about my partners and their success. When working with your company, I will approach it with the same level of dedication and care as I would with my own. Your success is not just important to you, but also to me, and I am committed to doing everything in my power to help us achieve it together. I believe that clear communication is key to building a successful partnership, and I value it highly. If at any point I feel that I am not the right fit for your company, I will be upfront and transparent about it.
B2B or B2C?
I truly enjoy the thrill that comes from both types of marketing, but to be honest most of my experience has been business to business. And there is something I find so exciting and challenging about marketing to other businesses versus consumers. But listen, if you have the next best "soap on a rope", I'll market the hell out of it.
What Sets Me Apart?
I believe the thing that sets me apart from others is my ability to dig deep and get to the root of a company, getting to their "why", exposing their soft underbelly, which helps them to be more authentic, and in turn humanizes them as a company and brand and makes them more relatable.
I firmly believe that successful marketing is not just an add-on to a business, but an integral part that should be considered in every aspect of the organization. Only through consistency and harmony can a business achieve a strong and effective marketing strategy that resonates with its audience and drives success.
Testimonials
As a professional Marketing Consultant, I am committed to providing exceptional service and delivering outstanding results. See what my clients have to say about the work I've done, and contact me today to see how I can help you achieve your marketing goals.
Kate Reimann, Founder
Rogue Wave
Heather’s insights have been instrumental in communicating our brand mission and values year after year. She always brings a unique perspective to the table, and is always ready to improvise. Heather’s two-plus decades in marketing is particularly evident in her ability to instantly grasp an idea and convert it into targeted messaging and strategy. She’s simply the best.
Melanie Fonder-Kaye, Deputy Assistant to the Secretary of Defense for Strategic Engagement
I have had the pleasure of engaging Heather for various projects. During that time, I had almost daily contact with her and observed her unparalled work ethic and business know-how. Undoubtedly, she has made meaningful, positive impacts with our clients and co-workers. Heather has shown on several occasions an innate sense of strategic insight which has led to several successes in our time working together.
Her exemplary performance over the past couple of years has made my job easier. I depend on her enthusiasm to work independently and get the job done. In fact, Heather has set herself apart as someone who can step up even in challenging situations and lead the team. She always goes the extra mile, is extremely versatile and is able to change gears quickly.
Most importantly, Heather is friendly and a terrific addition to any team. She always manages to foster positive discussions and I thoroughly enjoy working with her.
Conor O'Donnell, President
AccuTec
I had the pleasure of working with Heather when she stepped in to run our marketing department and I can confidently say that she is a highly skilled and effective professional. Heather's strategic decisions, informed by a deep understanding of our audience's needs, led to a significant improvement in our SEO and a remarkable increase in the quality of our inbound leads. Her creation of a new, industry-aligned brand and a targeted content strategy truly resonated with our audience and elevated our marketing efforts to new heights.
Heather's ability to deliver comprehensive reports to stakeholders and effectively manage multiple third-party teams was impressive and instrumental to our success. Her adept management of domestic and international trade shows further underscored her exceptional capabilities.
What truly set Heather apart, however, was her affable nature and the respect she garnered from everyone she interacted with. Heather's contributions have left a lasting impact on our organization, and I have no doubt that she will continue to excel in her future endeavors. It was an honor to work alongside such a talented and respected professional.
Interested in learning more?
Let's Chat.
Set up a 30-minute introductory call on my Calendly.
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